On Wednesday, November 16th, at 250 locations in Poland (18 cities) unique billboards that encourage to cheer and support Special Olympics athletes, have appeared.
Anna Lewandowska, president of Special Olympics Poland has invited to join the campaign Ambassadors of Special Olympics - outstanding athletes, journalists and artists. On the posters together with Anna Lewandowska and Special Olympics athletes appear: Kinga Baranowska (himalayan), Monika Pyrek (vice world champion in athletics), Magdalena Różczka (actress), Zygmunt Chajzer (journalist), Michał Olszański (journalist), Cezary Pazura (actor), Andrzej Supron (world champion and Olympic vice champion in wrestling), Sebastian Świderski (vice world champion in volleyball), Grzegorz Tkaczyk (vice world champion in handball), Jakub Wesołowski (actor), Andrzej Wrona (world champion in volleyball). On the posters we can also see talented Special Olympics athletes. They are Magdalena Miklas, Lidia Stadler, Jakub Ruciński i Konrad Skrętkowski.
“I am very happy that on billboards #GrajmyRazem all this wonderful people invite all Polish people to support Special Olympics Poland. Naturally, there are many sportsmen among them who understands very well great passion and determination of Special Olympics athletes. Together with us there are people connected with the world of television, theatre and film - they all have an extraordinary social sensitivity and want to tell the society that it is worth to support Special Olympics. Together, we want to reach to large group of people and encourage them to play together with the Special Olympics Poland!” said Anna Lewandowska, President of Special Olympics Poland.
The aim of the campaign #GrajmyRazem is to reach society with the mission and philosophy of Special Olympics and the promotion of the Special Olympics Poland National Team for Special Olympics World Winter Games, which will be held in Austria in March 2017. Special Olympics Poland estimates that the campaign will reach about 5 million people.
"Slogan #GrajmyRazem refers not to the sport only. It is an invitation to all of us, regardless of age, gender or interests to jointly undertake even smallest of effort to support athletes with intellectual disabilities. Our players need to be accepted, sometimes just a small gesture, and together we can give them a lot. Just a moment thought: maybe you have time to help with the competition as a volunteer, you might feel a passion to become a coach and help players in struggle for medals? Perhaps you are a student or graduate of medicine and would like to help our medical programs? Or maybe you just want to come and cheer on the competition and experience the cool sports emotions. All this can be given by Special Olympics and we are inviting you to get to know us better!" Said Joanna Styczeń-Lasocka, CEO of Special Olympics Poland.
The first phase of the campaign #GrajmyRazem will run from 16 November to early December. The author of the photos is Marta Wojtal, stylist was Piotr Sałata and scenography Piotr Stachurski. The photo shoot for the campaign was held on 23 September in PIN-UP Studio. Advertising space is provided by Clear Channel Poland. The partner of the campaign is the European Centre for Compensation SA (EuCO) - the General Sponsor of the Special Olympics Poland National Team for Special Olympics World Winter Games in Austria in 2017.